A New Generation Envisions KTV Industry Innovation
‘K Zone’ explains the new direction of the KTV industry at Prolight+Sound Shanghai
When it comes to comprehensive international entertainment, change is inevitable in the never-ending quest for a more enthralling experience. The KTV industry is no different, and so as we march forward into the Asian Century, new innovations are emerging in this vastly popular form of entertainment aimed at grabbing center stage in this intensively competitive market landscape.
KTV enterprises with a single modus operandi are finding it increasing difficult to operate, let alone thrive, for it is only through seeking tangential breakthroughs and multi-channel service delivery that a sure foothold can be grasped in this fierce new era. The KTV industry has for a long time drawn on the expertise of the interior design, catering, and lifestyle industries, as well as of course being fed by the professional lighting and audio equipment industries. Fantastically themed spaces and cuisine-focused KTV rooms are already old news, with the cutting edge of the industry now voraciously exploring how to generate more innovative functions to meet the music entertainment and leisure needs of consumers. This is now an area of heated discussion among leading industry operators.
The KTV requirement for high-quality professional visual, lighting and audio equipment increasingly demanded by consumers is now becoming more critical than ever. The accelerating Information Age of instant-access entertainment, internet TV, social media applications and webcast platforms have given rise to a huge wave of “grassroots talent”. The vanguard of this new generation of influencers often has impressive musical or artistic ability and next level social and cultural insight. They put great emphasis on the quality of audio-visual equipment because the packaging and presentation of multi-route influence spreading is the major concern of these key opinion leaders of this age. Therefore, AV equipment manufacturing professionals would be wise to cast their minds over these fast evolving priorities, identify their strategic positions, and keep pace with the latest wind changes to explore emerging opportunities as early as they can.
This October at Prolight+Sound Shanghai (PLSS), these fascinating areas of KTV industry development and the most pressing related issues will be explored in full by entertainment industry leaders and influencers as they engage one another and an enraptured professional audience in discussion. K Zone, the professional KTV entertainment media organization, will be leading workshops to explore new directions in the KTV industry at PLSS this year. As the nation's largest KTV information platform, K Zone will hold the KTV Industry Summit in association with @PLSS Academy. Wu Chan, Lin Xu, Jinhua Song and other distinguished experts in this area will give an in-depth analysis of the state of the industry and its prospects, focusing on entertainment, original design, and the supply chain. They will offer an array of perspectives, aimed at inspiring sustainable innovation pathways for future development.
Other top experts and outstanding designers bringing new knowledge and insight to the public at @PLSS Academy this year include Yusheng Tang, Liangquan Huang, Dafang Ruan,
Gangxu Liu and Rudong Huo. Together they will bring you the cutting-edge design concepts and emergent aesthetic tendencies necessary to understand the possibilities and potentials of the experiential transformation in entertainment.
The KTV Industry Summit and the broader @PLSS Academy will be taking place October 10th to 13th at Prolight+Sound Shanghai in Halls N1-N4 of the Shanghai New International Expo Center (SNIEC), alongside Music China. The authoritative AV industry show spans 48,000 square meters over four halls, having entrenched its reputation over the last 17 years. Over one thousand audio-visual equipment brands are participating at PLSS this year, with new products being showcased at the exhibition covering professional lighting, audio-video integration, broadcasting, conferencing systems, stage machinery, recording production equipment and much, much more. This exhibition has grown to become the most important platform for enterprises to obtain essential insider information in this fast moving industry.
If the world is a stage, then Shanghai is front and center, so come and experience this unforgettable extravaganza of the professional light and sound industries. For more information and to book, please contact … on … .